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Vidrio Products Corporation, V-P Corporation 1929 to 1956  Rate Topic 
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 Posted: Tue Sep 4th, 2018 03:39 am
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Mike Kearns
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This short article is by Vidrio collector D. Thompson, who actually visited the Vidrio factory site before it's demolition, courtesy Tony Clayton: 



Last edited on Tue Sep 4th, 2018 05:53 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:39 am
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Mike Kearns
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1929: Henry J. Goldblatt establishes Vidrio Products, Corporation, based in Cicero, Illinois. Early production centers around lamps, smoking tables, electric portable mixers, gear shift knobs, etc.. 




A sample of a typical Vidrio product gear-shift knob:

A Vidrio mixer - Durbin collection: 





Last edited on Tue Sep 4th, 2018 04:56 pm by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:40 am
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Mike Kearns
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1930: ...and aquariums, and more lamps...





Last edited on Tue Sep 4th, 2018 03:53 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:40 am
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1931: ...and cigarette lighters, and clocks...




















Vidrio clock images thanks to Mirin Image Archive: 

Last edited on Sat May 2nd, 2020 02:53 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:40 am
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Mike Kearns
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1932: ...and fans!







Last edited on Tue Sep 4th, 2018 05:24 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:40 am
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Mike Kearns
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1933: Oscillating fans debut in the line-up: 
Vidrio oscillator, Rathberger collection:





Another sample, Hoehn collection: 

Last edited on Tue Sep 4th, 2018 05:22 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:40 am
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Mike Kearns
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1934: Vidrio starts making incursions towards exploiting the big market, Chicago:


Mention made of the often missing rubber base pad: Sample below from the Hoehn collection.







Hair dryer pictured from the Clayton Collection:




Last edited on Mon Jun 1st, 2020 02:18 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:40 am
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Mike Kearns
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1935: 


Sample of a rarity: A solid black glass based Vidrio, courtesy of the Mirin collection: 








Last edited on Tue Sep 4th, 2018 05:30 am by Mike Kearns

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Mike Kearns
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1936: 

Note this sample has a clamped motor housing: 


This sample has an cast alloy motor housing - Meyer collection


And this version has a Vidrio mixer-like motor - Clayton collection





Last edited on Tue Sep 4th, 2018 05:44 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:41 am
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Mike Kearns
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1937: Two developments to the line-up this year: Myron J. Landgraf, Vidrio appliance designer and patented co-inventor with Henry J. Goldblatt market a portable washing machine for clothing, and the first metal base desk fans: 
Another Vidrio Product anomaly, the VP "TROJAN"; what appears to be a transitional fan between the glass bases and metal bases, note the rubber base ring, still intact. From the Sara Green Collection:  


















Two samples from the Hoehn collection:



Last edited on Tue May 21st, 2019 03:35 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:41 am
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Mike Kearns
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1938: Green wrinkle-finish metal based fan production continues:















Last edited on Sat Jul 13th, 2019 03:21 pm by Mike Kearns

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Mike Kearns
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1939: A new design is for sale by Vidrio, designed to be a portable, folding fan for travelers: 

 






    



                                          Here is a previously undocumented, glass based "Tuckaway", courtesy of the Mirin Collection:  







                           

Last edited on Tue Jan 22nd, 2019 02:30 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:41 am
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Mike Kearns
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1940: 


Vidrio Tuck-A-Way in black wrinkle - Image courtesy of the Petree Collection






Vidrio other appliance marketing is still in the mix:
 







Last edited on Mon Jun 1st, 2020 09:44 am by Mike Kearns

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Mike Kearns
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1941: On the morning of December 7th, 1941, The Imperial Japanese sneak attacks American bases in Pearl Harbor, Hawaii, seeking to hamper the only super-power it considers a serious threat in the Pacific, and gain more land by invasion in Asia, then sue for peace after this goal is realized. America's reaction is swift, and war is by majority declared on Japan by the United States government almost immediately in retaliation. Since Japan is a member of the Axis Power countries of Fascist Italy, Nazi Germany and Soviet Russia, when war is declared on Japan, by agreement the other axis powers are now forced to also declare war on America, who is now in it to win it: 
                                                                                                                                                                               Vidrio attempts to relieve tension with their marketed vibrator, from the 1941 Johnson Smith Novelty catalog - 


Last edited on Mon Jun 1st, 2020 03:07 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:41 am
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Mike Kearns
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1942: Vidrio is now in Chicago, the former site is now a shopping center. 

Last edited on Tue Sep 4th, 2018 04:47 am by Mike Kearns

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Mike Kearns
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1943: Vidrio gains government contracts, and patriotically hires the supporters and family members of servicemen:

Last edited on Tue Sep 4th, 2018 04:49 am by Mike Kearns

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Mike Kearns
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1944: War production/contract fulfillment continues.

Last edited on Tue Sep 4th, 2018 04:50 am by Mike Kearns

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1945: America wins the war, and Vidrio is hiring towards the future:

Last edited on Tue Sep 4th, 2018 04:51 am by Mike Kearns

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Mike Kearns
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1946: Great tragedy strikes Henry J. Goldblatt when his only son and vice president of the firm dies suddenly at his home.: 



Last edited on Tue Sep 4th, 2018 04:55 am by Mike Kearns

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Mike Kearns
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1947: The loss of Robert was very hard to bear for the family, who posted a similar themed memoriam to him once every year following his passing: 
The company is re-named V-P, Corporation, Chicago, Illinois following a corporate restructuring.






Last edited on Mon Jul 22nd, 2019 12:47 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 03:42 am
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Mike Kearns
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1948: Still hiring:

Last edited on Tue Sep 4th, 2018 04:57 am by Mike Kearns

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Mike Kearns
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1949: 





Last edited on Tue Sep 4th, 2018 05:34 am by Mike Kearns

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Mike Kearns
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1950: 









Last edited on Tue Sep 4th, 2018 05:36 am by Mike Kearns

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Mike Kearns
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1951: Business is slowing with the huge influx of competition. Images courtesy Members Collection:







Last edited on Sat Jul 13th, 2019 03:28 pm by Mike Kearns

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1952: V-P Corporation is being re-structured, with a reduction in force for employees.











Last edited on Fri May 22nd, 2020 04:53 am by Mike Kearns

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Mike Kearns
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1953: All product lines are being discontinued.

Last edited on Tue Sep 4th, 2018 05:57 am by Mike Kearns

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Mike Kearns
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1954: More bad news:

Last edited on Tue Sep 4th, 2018 05:48 am by Mike Kearns

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Mike Kearns
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1955: The firm is now being liquidated and downsized.

Last edited on Tue Sep 4th, 2018 05:49 am by Mike Kearns

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Mike Kearns
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The founder dies:

.

Last edited on Tue Sep 4th, 2018 05:50 am by Mike Kearns

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 Posted: Tue Sep 4th, 2018 01:36 pm
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George Durbin
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Wow! Great stuff Mike! Gotta find that vidrio aquarium! And some of those lights!!

Geo...

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 Posted: Tue Sep 4th, 2018 09:38 pm
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Michael Mirin
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Very Interesting!

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 Posted: Wed Sep 5th, 2018 12:04 am
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Christopher Harding
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Very cool! I love reading the history of small companies like this one. Thank you for posting it.

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 Posted: Thu Jul 4th, 2019 05:15 am
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David A Cherry
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wow... someone has done their homework... amazing amount of information... thanks. someone out there with the capability to make a Vidrio sticker for restoration purposes, along with the rubber base, I would think someone with the machine shop could make the mold..

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 Posted: Sat Apr 18th, 2020 03:01 am
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Mike Kearns
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A very interesting revelation came to me recently, so I thought I would share it as an addition to the Vidrio product marketing history.The Clamp-On fan in one size and the No. 16 circulator (Counter and apparently pedestal versions) was not made by Vidrio, but they were definitely marketed through their retail outlets.  Vidrio Products Corp., 134 West 54th Street, Chicago, Illinois sold these Air Chief branded fans as early as 1937 and as late as 1949. : 

Air Chief No. 16 circulator - Whitfield Image 

Another example - McCarter Collection - 
 






Another example from the Davis Collection - : 


Switch has it's knob removed:


Motor image courtesy of the Mirin Collection: 

1949 - 


1939 - 










Air Chief V.P. Corp., Chicago, U.S.A.





Notice the shape of the motor ventilation holes of the Clamp-On fan, compared to the No. 16 V.P.C. circulator below, image courtesy of the Huber image Archive: 



Vidrio Products Corporation marketed by A.J. Alsdorf (Fresh'ND-Aire, Cory Corp.) catalog page courtesy of Mike Mirin:







Last edited on Sat May 2nd, 2020 02:49 am by Mike Kearns

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 Posted: Sat Apr 18th, 2020 06:20 am
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Levi Mevis
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Fun Fact: The company mentioned in this thread Vidrio Products, is actually called Glass Products Company. The word Vidrio is Spanish for Glass, so technically their company's name tells you what they specialize in, aka Glass Products.

The more you know!  

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 Posted: Sat May 2nd, 2020 02:38 am
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Mike Kearns
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The Vidrio product list - Dennis Thompson, Shared by the Mirin Archive

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 Posted: Sat May 2nd, 2020 05:52 am
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Steve Cunningham
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Wonderful research Mike.

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 Posted: Sat May 2nd, 2020 11:21 am
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James Pinette
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wow a dollar and 19 cents for a fan??? that would cost a heck of a lot more today,

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